Our Story

Built on Service. Carried Forward by Family.

OutRankMe was built from a shared belief between a father and a son.
That service matters. That rank is earned. And that identity does not end when the uniform comes off.

OutRankMe exists to honor veterans, service members, and those who stand beside them by giving them a way to wear their rank, their story, and their pride in a respectful and meaningful way.

This is not about ego. It is about recognition.

Where the Name Comes From

In the military, rank means responsibility. It means experience. It means respect.
OutRankMe is a friendly challenge rooted in that culture. A nod that says, I see you. I know what it took to earn that.

The name is not about superiority. It is about shared understanding among those who served.

A Veteran Father. A Son with a Mission.

OutRankMe was co founded by Jorge Fernandez, a United States Army veteran, and his son Juan Ortiz.

Jorge served his country and carries that service with him every day. He is a 100 percent disabled U.S. Army veteran whose experience shaped not only his life, but the values of this brand. Like many veterans, his service came with sacrifice, both seen and unseen. OutRankMe was born from the desire to honor that reality, not hide it, and not commercialize it.

Juan grew up watching what service meant beyond the uniform. He saw the discipline, the pride, the quiet weight veterans carry, and the lack of products that truly respected that identity. Together, father and son built OutRankMe to create something veterans could wear without feeling misrepresented or reduced to a logo.

This brand is personal.
It is built from lived experience, not marketing trends.

More Than Apparel. A Way to Commemorate Service.

Every OutRankMe jacket is designed to be a canvas for identity. Veterans and service members can display rank inspired patches, branch and affiliation, roles, units, and personal meaning.

This is a way to commemorate service without overstating it. To honor rank without explaining it. To be recognized by those who know.

No loud branding.
No fake insignia.
No shortcuts.

Our Mission

OutRankMe exists to:

  • Honor military service without exploiting it
  • Give veterans and service members a respectful way to display earned rank and identity
  • Build commemorative apparel rooted in discipline, pride, and camaraderie
  • Create a community where recognition comes from understanding, not explanation

If it does not respect the culture, it does not belong.

A Living Tribute

OutRankMe is not just a brand. It is a living tribute to those who served, to the families who supported them, and to the pride that remains long after service ends.

This is where rank is remembered. This is where service is honored. This is where identity is worn with purpose.

Build your jacket.
Wear your rank.
See if you can OutRank Me.